On Friday 30th June, Tottenham Hotspur announced at 2pm that they had reached an agreement with sportswear giant Nike to become the club’s official kit sponsor in what is being described as a “multi year agreement”.
The deal, which was confirmed by Daniel Levy on the official Spurs website, is rumoured to be worth £30m a season and subsequently see’s the club sign one of the biggest sponsorship kit deals in World Football.
In the press release, Levy said:
“We are delighted to be partnering with Nike, one of the world’s leading brands. Nike is committed to partnering with us both at home, at a time when our new stadium scheme is the catalyst for the regeneration of Tottenham, and globally, with our growing fan base mirrored by Nike’s worldwide reach.”
“We are excited to partner with Tottenham Hotspur Football Club, a club with a proud heritage, strong identity and exciting future,” said Trevor Edwards, President of the NIKE Brand. “The partnership allows Nike Football to accelerate our focus on London, connect deeply with an incredibly passionate global fan base, and drive ongoing growth across the world.”
That evening, the club released images of the new home and away kits for the upcoming season. The new strips, designed and manufactured by Nike, see the club return to a classic plain strip (with no red!), with the famous Spurs cockerel placed in the middle of a traditional looking crest shape badge. It seems to be a popular choice amongst fans, with plenty praising the more traditional looking design this year.