THFC announce “The Lane 360” – a world first in Football.

Taken from the club’s official website;


 

Tottenham Hotspur is delighted to unveil a ground-breaking new web experience that allows fans to explore their historic White Hart Lane stadium in full 360 degrees.

Produced by the Club’s digital agency, Seven League, as part of the Club’s digital acceleration, and created with leading technical innovators Animal Vegetable Mineral (AVM), The Lane 360 lets fans navigate the since-closed and dismantled ground and journey deep into the heart of their former stadium. The Lane 360 provides unparalleled access to a mixture of familiar stands, rooms, concourses and areas rarely accessible to fans.

The inner workings of The Lane come alive with never-before-seen 360 footage including – the home dressing room immediately after a victory, the commentary positions high in the rafters and manager Mauricio Pochettino preparing for battle in the Manager’s Office before a game.
Through a combination of 360 match footage, stunning archive photography and video memories from fans, legends and the current squad, The Lane 360 archives the unique atmosphere of one of the world’s best-loved sports stadia, becoming the only remaining way to re-visit White Hart Lane.

Every element of a matchday is recreated with users even able to access the security hub and press conference room directly after the finale game at The Lane.

As well as unrivalled archive access, fans will be able to return to their stand and watch clips from the final games at the Lane in 360 degrees, including the final lap of honour.

The Lane 360 is available now at http://www.tottenhamhotspur.com/the-lane-360/ on desktop, tablet and smartphones.


 

Talking from a personal point of view, I have had a look at the Lane 360 website (available via the above link) and I must say the club have done an absolutely fantastic job of giving the every day fan a real insight in to what it was like inside White Hart Lane, both on matchday and on a normal day.

When first accessing the website, a short 30 second clip plays which shows some nice visuals of the old stadium. Once this finishes, you are presented with a 360 degree display of the entire stadium as if you were standing on the centre circle. As you browse around the stadium using your mouse/finger, there are several different flagpoints which you can click on that shows you various different facts, highlights, videos and interviews from Spurs legends past and present. I have taken some screenshots of these below.

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-EastTerrace

Follow me and interact with me on Twitter @eastterrace00

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